Confused Corporate Logos

When branding your company with a logo there are countless issues to consider – not the least of which is the physiological aspect of colour usage and shape recognition. A good logo designer won’t just design something that looks good… they’ll manufacture a symbol (in consultation with a branding expert) that represents your product with a blend of colour, shades, and shape that elicits an emotional response from the observer. It’s this emotional connection and familiarity with certain brands that creates the disturbing dissonance in the following morphed logos – using competing products to make up the actual logo.

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